The International Cricket Council (ICC), cricket’s world organization, has started a drive to make its ‘independent identity’. In its update on the worldwide strategy for cricket, the council’s Strategy social unit (SWG) has cited over-reliance on Republic of India as its biggest weakness in its effort to create cricket a world game.
The SWG has conjointly noted that Interstate Commerce Commission is not completely accountable for regulation of world cricket because the game is ruled via the laws developed by the Marylebone Cricket Club (MCC).
The SWOT analysis within the report, a replica of that is with TOI, says that cricket isn’t a very world sport owing to significant dependence on revenues and fans from Republic of India. It conjointly asserts that there’s lack of aggressive expansion/growth strategy to counter over-reliance on Republic of India.
The report is ready to be mentioned at a gathering of the Interstate Commerce Commission social unit and also the Indian cricket board (BCCI) officers in New Delhi on Th. apparently, BCCI chief executive officer Rahul Johri may be a a part of the SWG that has noted high inequality in distribution of world cricket’s financial gain along side lack of economic property of leading members. The BCCI had got into a heated negotiation with the Interstate Commerce Commission over revenues last year. And if the report is something to travel by, then the Interstate Commerce Commission is viewing additional cutting BCCI’s share from its financial gain to sustain alternative members.
The report has mentioned that there’s a scarcity of engagement by alternative communities (non-south Asian, Caribbean) in non-traditional ‘growth’ markets. The report conjointly states that competitive tension in broadcast markets is decreasing and also the sport is seeing uncontrolled non-public investments by “commercial operators whose interests area unit aligned with short-run monetary gain”. It may be recalled that Star bagged mega deals in Indian cricket this year.
ICC has conjointly noted Anglocentric norms joined of its weaknesses. “The Spirit of Cricket is commonly seen as a elementary a part of the sport’s attraction however doesn’t perpetually translate identically in numerous cricketing cultures. what is more, the regulation of the international game is completely in English and decision-making is undertaken in English,” the report expressed.
Interestingly, BCCI, ECB and CA had shaped the ‘Big Three’ in world cricket once it came to distribution. That model was later abandoned.
Torn between Tests and short formats
While the Interstate Commerce Commission is attempt to sustain Tests, it’s still unsure concerning short-format leagues. The report has listed events like T10, a ten-over event, joined of its threats however it’s conjointly accepted that the format is a chance to popularise the sport.